mainlogo-retailPRIMA SOFT revolutionized the dance world in 1992 with their invention of the WORLD’S FIRST CONVERTIBLE TIGHT. A design so unique, a patent was granted by the United States government (Patent #6,047,571). Prima Soft convertible tights have our exclusive ‘one size’ fit and are known worldwide for comfort and durability.
  In 1996 Prima Soft introduced their ‘Perfect Placement’ Pointe Shoes, designed with the highest technology available. “HI TECH” does not necessitate using artificial materials. Prima Soft pointe shoes are made with natural materials to enable the shoes to work with, not against the feet. No plastic, fiberglass, or rubber are used in our shoe’s construction. In 2003, Master Ballet Instructor, David Howard endorsed Prima Soft pointe shoes saying ‘ Prima Soft pointe shoes, not just a shoe, but the correct shoe’.   
Going forward, we introduced our invention of the worlds first Extension Stretch Pointe Shoe Ribbon (PatentPending) Extension Stretch is THE ribbon worn by more ballet companies and dancers worldwide . Dancers, beginner to professional are benefiting from reduction of Achilles tendon trauma, experiencing increased range of foot motion and are able to achieve total heel release descending from pointe. Extension Stretch is available in both Original and Matte Extra Support.
Prima Soft dancewear is sold in select dancewear establishments and is the official dancewear supplier to University North Carolina School of the Arts Dance department.
Through research and development we continue to bring unique and innovative products to the dance market.
We thank you for visiting our website. Please contact us for more information. 215 886-2255